This was 2002:
“The entertainment industry could learn from the experience of computer companies such as IBM that had to reorient their business models away from centralized mainframes and proprietary systems.”
http://www.news.com/2010-1071-963113.html
I am going to begin posting on decentralization. It is my research focus for the semester.
Joseph Kelly's Blog 
http://bubblegeneration.com/ — The KING of decentralized thought. Love it. Thanks to Ryan for showing me the light.